EVERY PARENT'S MUST-READ

Fight screen time with open-ended play

Boost your child’s development!

As the world becomes more and more digital, children are often drawn towards screens for entertainment. But what if there were healthier, more educational alternatives to hours and hours of screen time that kept your child just as engaged and inspired? Well, there is and it’s called open-ended play!

The benefits of open-ended play

Open-ended play is play with no fixed outcomes in mind. Children are given the freedom to be creative and explore their imaginations, and it’s through this type of play that many important skills develop:

1. Boosts Fine Motor Skills:

As children play with toys such as building blocks or magnetic tiles, they are required to use the small muscles in their hands and fingers – developing the dexterity and control they need for tasks like writing or using scissors.

2. Develops Social Skills:

Children often have to negotiate, take turns and share with one another as they play, promoting their social development.

3. Enhances Problem-Solving Skills:

Children often have to define problems and design/evaluate solutions when they engage in open-ended play.

4. Builds Intellectual Skills:

The freedom to experiment and problem-solve through open-ended play leads to cognitive growth – how children think, explore and figure things out.

5. Boosts Creativity

Often children have to rely on their imaginations when they play, this allows them to consistently exercise their creative thinking.

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Many studies have found that children who engage in open-ended play tend to do better in school than those who don’t!

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R 1,999.00 ZAR

Try open-ended play with Imagimags Magnetic Building Tiles!

JENNY ROSE
Clinical Psychologist & Parent-Child Expert

“I am often asked about appropriate toys to aid development and foster independent play. Without a doubt, my response to parents is a set of Imagimags!”

South Africa's Leading Magnetic Building Tile Brand

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R 1,999.00 ZAR
Marble Run Set
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Marble Run Set

R 1,899.00 ZAR
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R 999.00 ZAR

A message from Imagimags founder, Nicola

"You don't have to go to a psychologist to watch your child process their emotions. Just watch your child in their playroom and you learn so much. It's unbelievable just how reflective of life open-ended play is! Imagimags does that in ways that I don't think many other toys do! It's a real passion for me. Every tile - the makeup of every set - has been so painstakingly considered. I sit with my children for months and discuss what goes into each set."

Inspires Imagination

Children develop empathy, adaptability and resilience as they play with Imagimags.

Stimulates Creativity

Imaginations are stimulated when exploring the boundless possibilities of Imagimags.

Develops Problem-Solving Skills

Defining, designing, building, evaluating - children problem solve as they play with Imagimags.

Read What Imagimags Customers Had To Say


I’ve bought cheap knock-off magnetic tiles which are nothing like Imagimags!

STEPHANIE V


Imagimags is the BEST INVESTMENT I’ve made!

Greg S


It is not the most affordable toy but we build on the Imagimags set every year and have NEVER regretted it.

Alishea G


Imagimags is truly a great product for endless imagination and hours of play!

Liesl B

Joy, guaranteed.

The Imagimags Joy Guarantee means that we stand by our products, no matter what. No questions asked, no holds barred, no ifs, ands or buts.

If your child does not love their Imagimags, for whatever reason, we will fully refund you your purchase.

We will provide Joy, Guaranteed.

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