Imagimags was founded with a mission to ignite children's imaginations and promote learning through open-ended play. Founder Nicola, who has a background in teaching and is presently a homeschooling mum, recognised the importance of nurturing creativity, problem-solving skills, emotional intelligence, and innovative thinking in children, particularly in the context of a rapidly evolving technological landscape.

With this in mind, Imagimags magnetic building tile sets are designed in Cape Town and feature unique, innovative designs that encourage children to explore, create, and learn. Each set ends in the number 8, representing the infinite possibilities that come with open-ended play.

At Imagimags, we are committed to providing children with the tools they need to succeed in the 21st century. By fostering imaginative play and encouraging children to think outside the box, we are helping to prepare children for the challenges of the future. Our team takes great pride in seeing the joy and creativity that our products inspire in children around the world.

As a trusted name in open-ended play in South Africa, we are excited to be expanding into new markets, including the United Kingdom, the United States, and Germany. We look forward to continuing to ignite children's imaginations and promote learning through play for many years to come.